TRANSFORMATION OF ISLAMIC COMMUNICATION AND AI IN INCREASING THE ACCESSIBILITY OF DA'WAH THROUGH TECHNOLOGY

Abstract

The development of technology, especially artificial intelligence (AI), has a significant impact on communication transformation, including in the context of Islamic da'wah. One important innovation that has emerged is using AI-based interaction automation to improve the accessibility and effectiveness of da'wah. In this context, content personalization is one of the important approaches that can increase the effectiveness of Islamic da'wah through technology. With the utilization of AI, Islamic da'wah can be delivered more efficiently, more targeted, and more inclusively, reaching a wider and more diverse audience. This article discusses the various forms of AI application in da'wah communication and the challenges and opportunities that arise from this technology. This article discusses the application of AI technology in the automation of da'wah interactions, as well as how this technology can increase the accessibility of da'wah through digital media. The main focus of this article is to explore the potential of AI in helping preachers reach a wider audience, as well as the challenges and opportunities arising from applying this technology in Islamic communication.